There is nothing more exciting and challenging in the universe than trying to find a new makeup brand to use in your daily routine. After what seemed like years of using the same brand, it was time for a change.             As being an educated consumer becomes more mainstream, more information about popular companies comes to light, positive or negative. Because of that, I found out that one of my favorite makeup brands – MAC Cosmetics – tests on animals. Any form of animal testing is something that I consider to be animal abuse, and I can’t morally see myself giving money to brands who do this.             Now, I’m on a mission to find another makeup brand that is cruelty-free and makes my skin look flawless with a wide range of products. Where did I end up? Of course, at my local Ulta Beauty store.           ...

It Cosmetic 's Ombre Radiance Bronzer is my favorite bronzer to use. The bronzer is Ombre, with a sparkle bronzer on top and a matte brown bronzer on the bottom. This bronzer is great to use on a daily basis and can be used for both muted, natural makeup looks and dramatic looks. The matte bronzer is perfect for a daily routine. The product is very pigmented so the darkness of the bronzer can vary depending on how much is used. The sparkly bronzer is great for nightlife looks and can add a great sparkle to the face in spots other where highlighter is used. At $34, this bronzer is more expensive than some other popular bronzers and makeup products, but it offers two different bronzing options that most products do not offer. The product is also very large and I have been using it daily for a few months now and it looks almost if it hasn't been used at all. Buy this product now, and comment below to let me know how you like it! This video depicts the shimmer f...

This eyeshadow palette is one of the best palette's in the makeup game. Each color is extremely pigmented and the colors are great for a nude, muted look. This palette lends itself very well to daily makeup routine s, as the colors are on the pink spectrum with a few darker stand-out colors.  The most amazing part of this palette, however, is the "Transforming Pearl" color, which is the largest color on the palette. This color is completely transparent but leaves a shimmer on top of other colors. This is great for transforming a casual day look into a nighttime, more dramatic makeup look . It allows for more creativity and flexibility within the palette itself and is one of the main reasons that this palette is so great. At $42, this It Cosmetics palette is competitively priced with other palettes in the industry. Some of the more famous palettes are priced at $52 and share a lot of the same colors without any additional pigment. The only downfall of this...

These photos show the current It Cosmetics products that I use on a daily basis. In these photos, you will find It Cosmetics CC+ cream, Bye Bye Under Eye cream, mascara, bronzer, blush, highlighter, an eye shadow palette featuring a transparent shimmer color, and the infamous Brow Power Universal Brow Brush. Photo taken by Kelly McCullough. These are the products that I use on a regular basis for my daily makeup routine. You can see on some of these products that the logo has started to fade. The good thing about It Cosmetics is that most of their products are super pigmented which means that I don't need to use as much product when I use them every day, resulting in longer lasting products. With makeup being so expensive, it is great whenever I can make a product last longer. Photo taken by Kelly McCullough.