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Featured Product: Naturally Pretty Matte Luxe Transforming Eyeshadow Palette

This eyeshadow palette is one of the best palette's in the makeup game. Each color is extremely pigmented and the colors are great for a nude, muted look. This palette lends itself very well to daily makeup routines, as the colors are on the pink spectrum with a few darker stand-out colors. 

The most amazing part of this palette, however, is the "Transforming Pearl" color, which is the largest color on the palette. This color is completely transparent but leaves a shimmer on top of other colors. This is great for transforming a casual day look into a nighttime, more dramatic makeup look. It allows for more creativity and flexibility within the palette itself and is one of the main reasons that this palette is so great.

At $42, this It Cosmetics palette is competitively priced with other palettes in the industry. Some of the more famous palettes are priced at $52 and share a lot of the same colors without any additional pigment. The only downfall of this palette in particular is that it does not come with it's own brush or applicator, which means that users will be required to buy or have their own eyeshadow brushes in order to use it.


This video showcases the It Cosmetics Naturally Pretty Matte Luxe Transforming Eyeshadow Palette that I own. This video was taken and is provided by Kelly McCullough.

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